Our Story

The inspiration for Aleo was born from a meeting of minds across the globe. A desire to connect people through artisan craftmanship, understated luxury and contemporary asthethics drove the formation of the brand. Guided by our slow fashion approach, we are focused on creating playful modern shapes that are as original as they are timeless. 

Born in Sydney, Australia, nurtured in Northern India and now based in Ireland, Aleo is a global brand at it’s core. Co-founders Tara and Jonathan Jordan wanted to create something both playful and creative, while remaining true to their passion for sustainability and slow-fashion processes.

The brand name Aleo (/'a:.ley.o:/) represents a small village nestled in the Himalayas, where Tara & Jonathan’s son was born. This secluded mountain hamlet inspired the ethos of Alēo; the clean air, snow capped Himalyas and endless sense of wonder made us stead-fast in our desire to deliver authentic products for women/individuals/fashion lovers from all walks of life. 

Aleo strives to give its customers a fresh, playful and refined aesthetic, rooted in slow sustainable fashion, employing the use of skilled high-quality artisanal craftsmanship. Our collections are our connections; an expansive palette of global influences underpinned by understated luxury and timelessness. 

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